Akzidenz Grotesk is a sans serif typeface created at H. Berthold AG. It was originally called Accidenz-Grotesk. It was likely derived from Walbaum or Didot, because of the similarities once their serifs are removed. It is one of the official fonts of the Amrican Red Cross, and must be used in all logos and chapter logos.

 Rockwell is a slab serif font that was created at the Monotype Foundry under the supervision of Frank Hinman. Rockwell is very geometric in shape. It is mostly used for display type rather than lengthy bodies of text. It was used by the Guinness World Records for some of their early 1990’s editions.

Times New Roman is a serif typeface created by Victor Lardent for the British Newspaper The Times. It was the created after The Times was criticized for their hard to read font. Times New Roman was designed based on legibility and economy of space. Although it is no longer used by The Times, it is still widely used in book typography.

Cooper Black was designed by Oswald “Ozzie” Cooper. Cooper was an illustrator born in Kansas but settled in Chicago. Cooper Black was designed second to his original weight Cooper. It was called the most novel of the early supper-bolds and “the selling type supreme, the multibillionaire sales type.” It lead to Cooper Italic, Cooper Black Italic, and Cooper Black Condensed.

The Peignot typeface was born from ideas of the Bauhaus and the Renaissance. It was a quirky san-serif designed by A.M. Cassandre, poster artist. It is recognizable for its thick and thin body and use of uppercase letters in its lowercase form. While Cassandre is credited with the design the man in which it was named for and paid for by was Charles Peignot. Peignot was the embodiment of French typography for more than five decades.